Ever since the mid 1800s, the Marí Mayans family has been producing its signature liqueur Hierbas Ibicencas in Ibiza.
Ingredients
Comprising a blend of aromatic herbs, plants and citrus fruits native to Ibiza and Formentera, it has a sweet, anise-flavoured profile that has earned it enormous popularity on the island and, indeed, throughout the world
Meticulously prepared, macerated and distilled using artisanal techniques and the latest technology, it is a unique and balanced liqueur that captures the very essence of the islands' natural landscape.
Traditionally, Hierbas Ibicencas is served cold, either neat or over ice, making it a perfect drink to end a meal or to enjoy with friends.
Several factors have contributed to its worldwide success.
Thanks to the international popularity of the resident DJs who perform on Ibiza, who have introduced their products in places such as the USA, Russia, Dubai, and many more, the brand has come to be associated with Ibiza and its famed nightlife.
What's more, the highly distinctive bottle design - inspired by the traditional silhouette of an Ibizan farmer's wife - has made the brand recognisable worldwide.
A blend of tradition and modernity
Traditional production methods remain the cornerstone of the Marí Mayans family. The balance between preserving handcrafted techniques and embracing modern technology has ensured the ongoing authenticity of their flagship products such as Hierbas Ibicencas, Frígola, Absinthe and Palo.
At the same time, the family has kept up with the market of its sophisticated followers through constant innovation. This has led to the creation of such ground-breaking drinks as Surfing Black Edition - tailored for nightclubs - IBZ Premium Gin, IBZ 48 Premium Dry Gin and IBZ Pink Strawberry Gin.
Given their subtle tones and flavours, it comes as no surprise that Hierbas Ibicencas is now frequently used in all sorts of culinary and mixology uses, where it is the perfect ally when making a range of delicious recipes, ranging from stews and sauces to desserts.
Where to find it
Given their huge popularity, it's no surprise that you can find Marí Mayans liqueurs everywhere on Ibiza. Check out your local supermarket, souvenir shops and the duty free at the airport to pick up a bottle to share with friends or take home as a souvenir that the folks back home are guaranteed to appreciate.