Ibiza Produce, an initiative of the foundation IbizaPreservation, has launched a new campaign to promote the consumption of local products through the Covid-19 lockdown period and beyond. With the crisis facing the island's food producers in mind, the project is running a weekly giveaway of local produce, in order to inspire Ibiza residents to change their shopping habits and eat local produce wherever possible.
The campaign aims to publicise the range of homegrown and homemade products on offer in Ibiza, with a view to supporting local farmers and producers, many of whom are facing a drastic cut in revenues due to the closure of hotels and restaurants and the curtailment or even cancellation of this year's tourist season.
“In any normal year, this is the time when farmers are starting to gear up for the summer season, with the first crops being harvested and sold to the restaurant trade,” said Gabrielle Gambina, coordinator of Ibiza Produce. “By focusing our consumption on local seasonal produce, we can ensure this fantastic array of healthy fruit and vegetables doesn't go to waste, whilst also helping the island's farmers weather the current economic storm.”
The giveaway competition, which is running on the ibizaproduce.org website, offers the chance to win a prize by signing up for Ibiza Produce news and updates. Ibiza Produce has come together with its network of island suppliers to offer a different prize every week through the lockdown.
Prizes will include:
Hampers of local products from Green Delivery Ibiza and Ibiza Delivers, will include:
Organic fruit and vegetable boxes from Tierra de Ibiza and BioFarm Ibiza.
Cheese from Granja Artina.
Kimchi, kombucha and other fermented items from Los Fermentistas.
Freshly roasted coffee from Meke.
A grown-your-own kit from Ibiza Microgreens.
Look out for even more prizes to be announced in the coming weeks!
Boosting local agricultural capacity and protecting the island's landscapes is a key long-term objective of Ibiza Produce, which hopes to achieve this by increasing demand for so-called “0KM” products. According to recent data from the Balearic Government, only 11% of the land was given over to farming in 2019
“If we can encourage people to adopt new eating habits and choose local produce during this crisis, we also open up the possibility of changing shopping patterns into the future,” said Sandra Benbeniste, Executive Director of IbizaPreservation.
So sign up today and find out what delicious comestibles, produced here on Ibiza, might be arriving on your doorstep.
